By Lily Rector

Category: Blog

  • Empathize & Define

    Empathize & Define

    Objective In design thinking, the empathize and define steps are critical to the foundation for a meaningful and impactful design solution. My goal is to deeply understand the people I’m designing for, identifying their needs, behaviors, and motivations. Once I achieve that, I can clearly define the core problems that need solving, ensuring that my…

  • The Competitive Landscape of Ethical Fashion Tech: A Closer Look

    The Competitive Landscape of Ethical Fashion Tech: A Closer Look

    While the issue at hand is still large and prevalent, many fashion industries have already taken on the challenge of providing inspirational suggestions and affordable choices. Some notable developments were concluded from my secondary research efforts. Good On You: Ethical Fashion Good On You is a group of campaigners based in Australia providing a promotional…

  • Exploring and Framing AIX Design Challenges

    Exploring and Framing AIX Design Challenges

    Objective The purpose for conducting secondary research was crucial in framing my design solution which was to provide an accessible and customizable fashion-styling app. By exploring what other competitors have already done, I have a greater understanding that will allow me to accurately address how I might be able to solve the problem. My findings…