Project Goals
WAVLNGTH is a hydration-tracking wearable brand designed to address a critical gap in performance and labor safety technology. The goal of this project was to create a credible, durable, and intuitive brand system for a real-time hydration patch that eliminates manual tracking and guesswork. By positioning hydration as essential to endurance and safety, WAVLNGTH empowers laborers, athletes, and wellness consumers to perform confidently, stay protected, and sustain peak physical output.
Process & Solution
WAVLNGTH was developed through strategic problem definition, competitive analysis, and brand system execution. Research revealed that existing wearables lack automatic, hydration-specific tracking. From this insight, I built a cohesive identity system including logo architecture, typography hierarchy, environmental applications, product packaging, and a micro-campaign (WAVATHON) to reinforce brand mission. The final solution integrates performance-driven messaging, adaptive visual systems, and scalable touchpoints to establish WAVLNGTH as a credible leader in hydration technology.
WAVATHON: Micro-Campaign
WAVATHON is a community-driven endurance event powered by WAVLNGTH, designed to raise awareness about hydration’s role in performance and labor safety. Hosted in OKC, the campaign features 5K, 10K, and half marathon races honoring laborers while engaging athletes and wellness communities.
Key Details:
- 20% of proceeds donated to global clean water initiatives (Water4)
- Strategic partnerships with Red Coyote, Nike, Garmin, OURA, OG&E, and more
- Integrated touchpoints: environmental posters, grassroots activations, social, and landing page
- Product alignment with hydration-tracking wearable technology
- Goal: Position WAVLNGTH as the leader in hydration tech while driving social impact
